CANCELLED - The Business of Photography with Aletha Speakar

From 02/15/18 12:00 pm until 8:00 pm



Do you ever feel like your business is running you? At times I think we all do, but there is hope. This program will help you understand and control your business.

It is like driving a racecar! You need to know what your objective is, where you are going, how you plan to get there and who is on your racing team.

You will be working on your business so come prepared. Bring your laptop, your financials and be prepared for a fun informative day.

Your personal information will NOT be shared with anyone!!!!

Are you new to this business, this will give you a head start and help you to make more money more quickly. For an old duffer, this is great also; you will analyze your company to see where you are making money and where you are not.

This is a great program for the beginning of your year, as most of us have time to make the correction from the mistakes we made last year. It is a new year and we can make it the best year ever.

aletha speakarBio: Aletha “Lee” Speakar began as a receptionist in a high volume non-money making studio in 1966.

She left after not getting paid and begin working with Tom Brown doing K-12 school pictures in the school. At that time all school had school contracts that included the high school seniors. Flair Color Photography was the first ACI lab client and the first in Des Moines, Ia. to offer color portraits. Again a high volume but it made money!

In 1970 she had the opportunity to work for Tom Belling in a low volume carriage trade studio. There all the sales were her responsibility and again the studio did well. She was also give the opportunity to learn the art of photography in the camera room.

In 1985 she moved to Clear Lake, Ia. and opened Speakar Photography that is in an 1890 country church.

In 1972 I began giving sales and marketing seminars. In 1990 she worked with the PPA Education Committee to develop a Business Education task force. Recognize for that work she was awarded the PPA’s Directors Award. Within her home state she created the BIZ Program, a 4-day course that helps photographers run their business as a business.

She wrote the program and teaches the business class at Hawkeye Community College for the past 5 terms.

PPA Photographic Craftsmen PPA Director’s Award

PPA Approved Business Instructor PPA Certificate of Business Management

PPA Approved Photographic Instructor National Service Award

PPI Biz Instructor’s Metal PPI Fellow of Photography Metal

Lifetime Member both Iowa And National Currently she holds over 400 national merits.

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